Ruchika Gupta Products - UNICEF Market Canada

Ruchika Gupta

"My husband and I love to travel. Everywhere we go, we buy local decorative items for our home. "We came to realize that, while India's economy has grown and evolved, many of the traditional skills developed over centuries are being lost, as there are few opportunities for the artisans to generate a sustainable income. "I think the biggest challenge with our legendary handicrafts is that they use designs that don't always appeal to modern shoppers. Therefore, their market is limited. We believe that the best way to increase sales of these beautiful crafts is through providing the artisans with trendy, contemporary designs. "We wanted to help. By combining traditional arts, quality workmanship and modern concepts, we want to foster an appreciation for beauty and also create a connection between shoppers and the craftspeople who make them. "Currently, we are working with artisans who are experienced wood workers. Although most artisans prefer sheesham wood, we have started experimenting with other locally available woods such as rohida. "Our designs are brought to life by these talented people using techniques and skills perfected over centuries. Therefore, every piece reveals a craftsmanship that carries a bit of history and timeless style. My inspiration comes from our heritage and our designs often reinterpret medieval Indian designs with their enchanting floral and geometric motifs based on natural symmetries. "My brother helped me with logistics and regulatory requirements. My husband has been my source of inspiration and support."

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Ruchika Gupta

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Ruchika Gupta

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